My Role
UI Designer
Project
Self-initated
Timeline
a month (2024)
Tools Used
Figma, Unsplash
Overview
Background
Users often struggle to find the reservation option on TonTon Sushi's website, leading to frustration and a potential loss of bookings.
Design Process
Improved Reservation System
Pain Point: Users struggled to find the reservation option, leading to potential lost bookings.
Solution:
Prominent Reservation Button: Place a clear and visible reservation button on the main navigation bar.
Simplified Booking Interface: Reduce the number of steps required to make a reservation. Provide a calendar view for easy date selection and show available times in a simple list format.
Improved Reservation System
Pain Point: Users preferred third-party apps for their user interface and ease of use.
Solution:
Personalized Recommendations: Integrate a system that suggests dishes based on past orders and user preferences.
Enhanced User Interface: Ensure the app’s interface is as intuitive and streamlined as third-party food apps, focusing on ease of navigation and minimal design.
Simplified Sign-In and Checkout Process
Pain Point: The sign-in requirement during the checkout process was disruptive and led to cart abandonment.
Solution:
Guest Checkout Option: Introduce a guest checkout to reduce friction, with a subtle option to create an account post-purchase for faster future orders.
Streamlined Sign-In: Offer sign-in options at the start or save the user’s session for automatic authentication on return visits.
Simplified Sign-In and Checkout Process
Pain Point: Users felt uncertain about their choices due to vague menu descriptions and inconsistent imagery.
Solution:
Detailed Descriptions: Include comprehensive details like ingredients, potential allergens, and serving size.
Consistent High-Quality Images: Use uniform, appealing photos for each item to enhance visual appeal and decision-making.
Customization Options:Allow users to modify dishes (e.g., add/remove toppings) directly from the menu page.
Takeways
Enhancing menu details, simplifying the reservation and checkout processes, and integrating real-time user support are crucial for improving customer satisfaction and usability of the TonTon Sushi app.